What is “Parse”?
It is a cloud-based service which can power any app on any platform. An app requires some backend services to support data storage or backup, analytics, and personalization. Developers of the app can get this backend services using Parse.
Parse: Every need one solution
A snapshot of Parse
Save data types such as locations, photos, and query on the cloud without requiring a server
Allows for social logging i.e., users can login using traditional logging or by using social networks
Provision to save data when offline also the app can use querying and security features when offline
Built to scale apps
Parse simplifies the process Push notifications.
Usually Push is executed by registering mobile to GCM server. After this whenever information has to be posted the server pushes it. Parse removes all the steps. In Parse a phone is subscribed to particular channel. When message is pushed to that channel all phones in the channel get the notification.
A Push composer allows users to send notifications using web interface.
It gives details about app usage. It gives measure of active users, installations, etc. It also enables us to see real-time analytics based on device types.
Further Reading on Enterprise Mobility