These days, the adoption of smartphones and tablets has increased exponentially and hence the importance of mobile friendly websites has increased. Responsive Web Design (RWD) provides continuity between different viewing contexts. This means that the same website will be presented in an optimized layout regardless of which device it finds itself being loaded in. Responsive Web Design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device using media queries.
Lets look at the three main reasons why RWD is optimal for mobile SEO
- Recommended By Google
- Great user experience
- Easy to manage
Recommended By Google
Google states that RWD is the recommended mobile configuration because it has a single URL and single development (same code). It makes it easier and more efficient for the Google search algorithm to crawl, index and organize the content. Google also prefers RWD because the content lives in one website and one URL is much easier to share, interact and link to them than with content that lives in separate mobile website for users. Also no redirection is needed for users to get the device optimized, thus reducing loading time.
Great User Experience
Responsive websites can provide consistent user-experience across many devices and screen sizes. The important characteristic to note here is that searchers will use all the devices and screen sizes to access your site. Thus THE website should work well and provide better user-experience than a separate mobile site that is designed for a specific device and screen size.
Easy To Manage
When we have a separate desktop and mobile site, it requires separate SEO campaigns. Managing one web site and one SEO campaign is easier than managing two sites and two SEO campaigns. This is the main advantage that a responsive website has over a separate mobile website.
Being a UI developer, one thing that I always recommend to my clients is to get their website designed by keeping RWD principles in mind. Customers of today might view your website on an iPad or an iPhone. Maybe even a desktop computer! So you need to ensure that the user experience for your customer is seamless, irrerspective of what device he is using.